Wednesday, 20 August 2008

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When and Why Do SEO Focused on the Content We have ever spoken of the importance of quality content for indexing well in Google, rather than conduct an SEO strategy, within what we might call the economy of the links as a basis for a good search engine positioning. Regardless of this, which has its importance, and because the idea is to make final SEO should take into account a number of things. The principal, and that is something that enterprises should take full account when making SEO, is that such a strategy is not only to make further sales or generate clicks (leads), and here comes again the subject content, but there are other types of users who are interested in a website for other things, and should not be ignored. Ultimately, the best means to be conducting SEO indexed by search engines, achieving a better position in the results of the browser. That did not discover anything new, but it is worth remembering that there are bloggers among those users who might be interested in web content beyond making a purchase, a link that can help a lot, and most importantly, make repeat visits ( This is explained more or less in figure). Thus, the strategy to optimize the outcome of an action SEO should focus more toward the side of content. That one hand. It should also be thinking when it's good for the company to do SEO and when it is not. In other words, what is the distinction to be made, and to incur the cost. Often it is understood, as well explained in this post Hamlet Batista, who searches cost nothing, compared with the price of clicks on a PPC campaign. We forget two important variables in this assertion: the time required and those involved in conducting the campaign SEO. Therefore, should not compare the two things to do and think SEO is free. The costs of the campaign should include the people who must generate the content, tags, keywords? if we continue with the idea of giving more room to content. That does not include advertising by CFP. So, before getting to assess whether to make SEO should take affirmative answer to these questions, otherwise, it is better to advertise instead SEO: Is one prepared to invest in human resources, and included within the marketing budget, when carrying out SEO? Are you prepared a list of topics and ideas to desarrollarr during...