A few weeks before the 2008 to close publicabamos an article that questioned the news that Apple might have for the 25th anniversary of Mac (honestly, it seems that Apple is no longer that kind of business, prone to nostalgia and affection, but you never know).
Well, before we Bender Ball Method
could lay aside a year, drop the bomb Apple: Steve Jobs will not come to the stage of public MacWorld anymore. It is one of those decisions that are specified in, the head occur in an avalanche of reasons why it makes sense and can be justified by reason and strength, so that ultimately the only motivation is just no longer required arguments: the heart.
Macworld Boston in 1997 ... Apple Steve Jobs returned ... hmmm ... Steve Jobs returned to Apple.
Apple's decision can be summarized Bender Ball Method in one sentence: the end of evangelism. After eliminating the colors of the logo, the "Computer" from the name of the company and the move to Intel (if you put in the same chain of events), was just one element that can be connected to the anachronistically-before and After Apple: Steve Jobs of the apparitions at MacWorld (first three times a year, then two, then one, and now ...).
A profile media that the general manager of the company has taken care of with care, and consistently with delight: style, dress, presentations (link) ... all aimed at creating a universal icon Communicational recognizable anywhere in the world capable of transmitting messages in a single firm, unambiguous and unequivocal.
However, 2008 has also been a very strange year for Apple. On the one hand became the object of desire of "analistos ( © Ana and Ramon), and week to week also invoked the most absurd developments, deadlines and more improbable climate invulnerability incredible. On the other hand, speculators of all kinds are up against the ember of the health of Jobs and manipulacion shareholder to try to overthrow the President is a new giant able to swallow all the dinosaurs of the past century.
I am convinced that Jobs to make the public away Steve Jobs is the last service, the final service, the maximum service that can provide your company. He started and it's up to the finish. The end of the "presidential", the visionary of the guru ... those were other times.
Knowing how little friend is Steve Jobs of half measures, he will be the pulse trembled when volunteered to kill himself, to sacrifice for their faithful and to eliminate once and for all the weakest points of that trasatlantico Apple is.
Transforming an Apple Ciclope in Hydra, a defect becomes a virtue, a top marketing. Although no one says that is not painful.
Without a leader to that point, it is almost impossible to manipulate the shares, the credibility or the future of Apple because either missing, change of company-or-die eventually.
? hat are you going to do, Steve?
Steve Jobs is a "village". Whatever you have reached the top, it is a Californian town, which has severe problems to see beyond the United States. And that culture permeates Cupertino headquarters.
Steve Jobs does not travel through the world public (as if it does to, for example, Gates). Does not consider the image that Apple has sold door to door (ie, country to country) and conquer the market working agreements with governments, universities, etc.. "in exchange" that Steve Jobs will come to sign them in person.
In the early days, Steve Jobs thought the struggle for the market (against Windows) from the romantic view of "gentlemen's battle" (even Gates knew little at that time). Steve always thought that "possibly the best product ganaria" because "the market would consider." It's the same policy that Apple has implemented since the beginning of time, so each cell local Apple has to market alone, without their "cousins Zumosol" that certain strategies to further ... Apple is well.
? ue momentum in India would require Apple (or in Ecuador, Argentina, Mexico ...) the presence of Steve Jobs at a university in some news in a conference ....? Incalculable. But it has not been possible. Even when he visited Paris (Europe) at the Apple Expo defunct, all that was not the inaugural address and his visit to the "ring" of the Expo, it was strictly private.
A much it cost Apple to conceive the world as a whole, and behave much as a truly global. All launches starting with the United States, and then expand "at rest.
Respectable. But unworthy of a "global."
Jobs can now cultivate their deep provincialism, and a business-related, even less with the world ... guess until you can disappear without anyone notice his absence.
At the moment of truth, the world of Apple is so strong that pass page Steve Jobs has been much less traumatic than I thought. We have ahead of processing applications in "virtual", accessible from the Web, the progressive irrelevance of the power of the machines, and even a redesign of the software licenses ... The audiovisual market to candy for the suppression of the media, telephony and reinvented into something much bigger with applications for the iPhone.
In any case, Apple reaches the 25th anniversary of the Mac completely transformed. If not mature or immature, but different. And, of course, Steve Jobs is part of the people (like Elvis, John Paul II, but few others) that have permanently influenced the way I see life.
For this, even the next, Steve! Thanks for everything and be happy.
PD.:? Or serious emotional morning that Steve Jobs made a final appearance via video iChat? Do not lose hope ...
As this but changed positions. Phil Jobs on stage and in full screen
PD. 2: Steve Jobs has issued a personal note about his health but that does not dwell on the need to minimize the impact of their health, mood or presence (of the director or any other division of Apple) for the future.
Jobs as CICLOPE image, inspired by Dali Ciclope
Image of Hydra, adapted from the image of New Perspective Comics